Presentation & Marketing
Presentation and Pricing are Everything!
My job is to take a more detached view of your property with both market trends and buyers in mind because making the best first impression is critical.
I know what buyers are looking for in a property and when they’re willing to pay top dollar. The optimal presentation involves both the “look and feel” of the property, and the pricing.
Consider moving out of the property: even temporarily. While it’s not possible in every situation, I’ve found that a home that is “lived in” dampens a buyer’s enthusiasm and willingness to imagine themselves living in the space.
Property clean up and improvements: even small items left unfinished can leave the impression of bigger problems in the mind of a buyer. A thorough cleaning and making an effort to repair damaged or broken things can add thousands of dollars in value.
Staging: staging isn’t just furniture- it’s the fuel that provides a buyer with conceptual possibility, a sense of scale and what’s possible in the space. Staging creates an ambiance and allows a buyer to see the space as it could be and imagine themselves living there.
Photos, Videos and Marketing Pieces- every property has something different to offer, and various aspects that make it unique. I have a host of professionals I call upon who go to work to capture the very best aspects of your home and create outstanding marketing pieces to attract the right buyers.
Proper Pricing is the most important rule- ask me about the “buyer’s psychology” Pricing right is everything- not too low as to be misleading, and not so high as to make buyers go elsewhere.
Marketing Schedule- exposing a property to potential buyers can happen in several different ways and depends primarily on your needs and expectations. Let’s talk about off-market and on market selling and see what’s right for you- I have access to both markets, and either way, I’ll provide you with a calendar of events so that you know what to expect.